Best Beauty Influencers on YouTube for US Audiences (2025)

Published: April 7, 2025

Curated selection of beauty influencers on YouTube with a focus on US audiences. These influencers cover diverse topics from skincare routines to budget beauty tips. Explore their unique content and insights into beauty and lifestyle. To explore more influencers, visit our platform.

Nano(1K-10K)

Shares curly hair care tips, fashion, and home decor insights with a vibrant NYC flair.
1

Content Focus

curly hair care | fashion | home decorating

Hey! I'm Melissa - a New York City based content creator. I started my curly hair journey about 2 years ago and have learned so much about caring for and styling my curls. Oh yeah, I also love plants, fashion and home decorating. So you'll find a little bit of each on my channel :) IG: @melissa.frusco TikTok: @melissafrusco Blog: melissafrusco.com

6.6K
followers
63
posts
Passionate about beauty, especially false eyelashes, offering detailed makeup tutorials.
2

Content Focus

beauty | makeup | false eyelashes

Hi friends! I'm Julia, I am a eyes makeup fanatic from US. Currently I am a full time YouTuber with a huge passion for all things beauty, especially for false eyelashes. On my channel you will find a variety of beauty + lifestyle videos which includes reviews, first impressions with cosmetics, false lashes, etc. I hope you enjoy my beauty space. Thank you for stopping by, Subscribe to my channel! 💗

2.8K
followers
654
posts

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Micro(10K-100K)

Delivers budget beauty and shopping content with a decade of YouTube experience.
1

Content Focus

Budget beauty | Shopping | Lifestyle

HI! :) My name is Kim! I am a New York based Budget Beauty, Shopping, Lifestyle Influencer! I am so excited you are here! On my page you will find tons of budget beauty, shop with me videos, TJ Maxx, Marshalls and Dollar Tree Content! I have been making videos on YouTube for almost 10 years! I hope you will subscribe and join our little fam! Jeremiah 29:11 Faith, Hope, Love inquiries: KimberlyMichBeauty@gmail.com

41.1K
followers
1.5K
posts
Provides in-depth fashion and beauty business analysis with a journalistic approach.
2

Content Focus

business insights | beauty analysis | fashion trends

The Devil Wears Data is your personal seat inside fashion and beauty boardrooms. This channel is not an opinion or advice channel. I tell stories thorough research and analysis. I'm a business journalist and have covered the stock market, digital assets, and technology on Wall Street in New York City for some of the largest media companies in the world. You don't have to have a background in beauty, fashion, finance or business to be here (but you will learn about all 4)! Subscribe :) Inquiries & feedback: thedevilwearsdata@gmail.com Note: The videos on this channel are for education purposes only and do not constitute financial advice. The Devil Wears Data does not provide financial recommendations, and is not responsible for investment actions taken by viewers. Those interested in financial advice should seek investment advice from a registered professional.

29.5K
followers
11
posts

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Macro(100K-1M)

Navigates marriage, motherhood, and entrepreneurship with style and self-care tips.
1

Content Focus

beauty | style | self-care

Heyyy Beautiful, If you're new here WELCOME! This is my journey of navigating marriage, motherhood, and entrepreneurship. It gets a little ghetto and chaotic, but I love it here and know you will too! I hope to help build your confidence through style and self-care, while pushing you to work towards the dreams that keep you up at night. I pray that my story inspires and motivates you to DO THE MOST! Remember, you are the only thing standing in your way! Xoxo. Stay connected with me: Instagram- @shaynicole.xo TikTok- @shaynicolexo Shop all my looks here! https://www.shopltk.com/explore/ShayNicoleXO

152.0K
followers
382
posts
Combines beauty insights with filmmaking passion for a unique creative perspective.
2

Content Focus

beauty | movies | directing

movies + directing🤓🎬 ily Tiktok: reaganxo Instagram: reaganyorke Snapchat: reagan.yorke

183.0K
followers
1.2K
posts
Focuses on beauty tutorials and drugstore makeup with personal vlogs.
3

Content Focus

beauty tutorials | drugstore makeup | personal vlogs

hi baby gorgeous 💋 welcome 2 my channel! keep up with me on insta! @_evess

147.0K
followers
56
posts
Blends music, beauty, and personal growth for a holistic lifestyle approach.
4

Content Focus

beauty | personal growth | music

Hi, I’m Genelle! I’m a singer, songwriter, and content creator passionate about music, healing, and personal growth. I’m all about creating a beautiful life inside and out, whether that’s through honest conversations, soulful songs, or leveling up in everyday moments. I’m also the host of Set the Standard, a podcast all about self-worth, growth, and raising the bar in every area of life. @setthestandard Originally from Michigan, I split my time between creative projects, outdoor adventures, and deep chats about purpose, love, and becoming your best self. Thanks so much for being here and joining me on this journey ♡ I hope you leave each video feeling a little more inspired. With love, Genelle For partnerships or inquiries contact: genelleseldon@gmail.com

410.0K
followers
185
posts
Delivers raw, empowering health and culture content for positive lifestyle changes.
5

Content Focus

health | culture | beauty

Welcome to the official Real Alex Clark YouTube Channel, home of ‘Culture Apothecary with Alex Clark’ and other content focused on healing a sick culture physically, emotionally, and spiritually. If you like truth served raw and unpasteurized and want to be empowered to make effective and positive lifestyle changes in your own health journey, then you’re in the right place. New episodes of ‘Culture Apothecary with Alex Clark’ drop every Monday and Thursday 6pm PST / 9pm EST. Powered by TPUSA.

518.0K
followers
2.9K
posts
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Engages with ASMR beauty reviews, offering soothing and detailed product insights.
6

Content Focus

ASMR reviews | Beauty tutorials

I love doing asmr reviews!!✨ . Want to send me something?🤩 Kerbom3 P.O. Box 4067 Bellevue, WA 98009 . xo's ~ Ker 💕

405.0K
followers
2.4K
posts

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Mega(1M+)

Offers beauty and anti-aging advice for women over 50 with engaging tutorials.
1

Content Focus

beauty | anti-aging | style

Getting hot-flashes? Wrinkles? Gray hair? Fifty is the gift that just keeps on giving!! If you're an over-50 woman who's looking for style, beauty, anti-aging, and health how-tos from an actual mature woman, then you're in the right place! email: angie@hotandflashy.com

1.2M
followers
1.1K
posts
Shares beauty and lifestyle tips with a focus on skincare and personal growth.
2

Content Focus

beauty | skincare | lifestyle

welcome to my life follow me- insta- @sydneyserena tiktok- @sydneyserena pinterest- @sydneyserenaa For Business Inquiries: sydneyserena@lulucreativemedia.com

3.3M
followers
451
posts
Provides beauty tutorials and lifestyle content with engaging makeup reviews.
3

Content Focus

beauty tutorials | makeup reviews | lifestyle

📫: heartdefensor@select.co

2.7M
followers
529
posts
Shares personal life experiences with a focus on beauty, fashion, and lifestyle.
4

Content Focus

beauty | fashion | lifestyle

Hiii, I'm Tara Michelle! I've been sharing my life online since 2013 (insane) and absolutely adore this community we've built here over the years! I've shared the highs, lows, and everything in between! Click that subscribe button & join the fam!

1.3M
followers
732
posts
Engages a massive audience with skincare routines and beauty tips.
5

Content Focus

Skincare | Beauty Tips

Hi and welcome :) For business // brooke@friendsinreality.com

8.8M
followers
4.0K
posts

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