Curated selection of Instagram influencers highlighting San Diego's vibrant lifestyle and culture. Predominantly based in San Diego, these influencers cover niches like travel, photography, and lifestyle. Discover unique perspectives and local insights. To explore more influencers, visit our platform.

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Nano(1K-10K)

Shares personal San Diego lifestyle experiences with a focus on local culture.

@thetonyquintero

Tony Quintero

Content Focus

local lifestyle | personal experiences

San Diego, CA

1.6K

followers

posts

20.25%

engagement rate

Celebrates Chicano culture through music events and community engagement.

@ChicanoMusicFest

CMF

Content Focus

Music Events | Local Culture | Community Engagement

Chicano Music Festival Bringing Unity, Community, Art, Music, and an endless love to our beautiful culture.

7.9K

followers

381

posts

12.39%

engagement rate

Combines travel, design, and lifestyle content with a creative flair.

@bettyko.jpg

BETTY OSAJIMA ⌲ TRAVEL / DESIGN / LIFESTYLE

Content Focus

Travel | Lifestyle | Design

Designer. Adventurer. Overly enthusiastic dog tiger-mom. Creative Director @ume___design / 🐶 @burntkatsucorgi 📍San Diego

1.4K

followers

782

posts

11.25%

engagement rate

Explores lifestyle and travel with a focus on San Diego's vibrant culture.

@thekellyannwentworth

Kelly Wentworth

Content Focus

Lifestyle | Travel | San Diego

𝐵𝑜𝓎 𝑀𝑜𝓂 🩵 𝑅𝑒𝒶𝓁 𝐸𝓈𝓉𝒶𝓉𝑒 𝐼𝓃𝓋𝑒𝓈𝓉𝑜𝓇 🏙️ 𝒯𝓇𝒶𝓋𝑒𝓁 𝒥𝓊𝓃𝓀𝒾𝑒 🌎 ✈️ 𝒮𝒶𝓃 𝒟𝒾𝑒𝑔𝑜 𝐿𝒾𝓋𝒾𝓃𝑔 🏄🏻‍♀️ 𝐿𝒾𝒻𝑒𝓈𝓉𝓎𝓁𝑒 💅🏽 𝐹𝒾𝓃𝒶𝓃𝒸𝒾𝒶𝓁 𝐹𝓇𝑒𝑒𝒹𝑜𝓂 💸 𝒩𝒶𝓋𝓎 𝒱𝑒𝓉 ⚓️

1.0K

followers

posts

11.05%

engagement rate

Engages with dance and choreography, highlighting local events in SD/LA.

@deeiioon

Deion 🤞🏿

Content Focus

Dance | Choreography | Local Events

SD/LA @216talentagency 🌟 @younghustle619 ✊🏿 THURS 730pm @cultureshock.trainingacademy WED bi weekly @studiofxlive

3.0K

followers

posts

10.03%

engagement rate

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Try It Free

Models and shares fashion insights with a San Diego lifestyle twist.

@natalina_cali

𝓝𝓪𝓽𝓪𝓵𝓲𝓷𝓪 • Model San Diego 📍 LA

Content Focus

Modeling | Fashion | Lifestyle

𝕄𝕠𝕕𝕖𝕝𝕚𝕟𝕘• 𝔽𝕒𝕤𝕙𝕚𝕠𝕟 • 𝕃𝕚𝕗𝕖𝕤𝕥𝕪𝕝𝕖

2.4K

followers

274

posts

9.83%

engagement rate

Reports on local sports and lifestyle, fostering community connections.

@mariluzcook

Mariluz Cook

Content Focus

Local lifestyle | Sports reporting | Community engagement

@padres reporter + pre & post show host west palm beach || san diego 🇺🇸🇨🇺

5.1K

followers

167

posts

9.78%

engagement rate

Blends personal experiences with design and San Diego lifestyle content.

@rgarr

Rick

Content Focus

San Diego lifestyle | Personal experiences | Design

It never made sense not to live for fun. Jack’s Dad | Design Engineer | San Diego

2.2K

followers

250

posts

9.59%

engagement rate

Focuses on real estate and lifestyle, emphasizing San Diego's vibrant living.

@realestatebysanam

Sanam Faramarzi | Realtor | Lifestyle | San Diego

Content Focus

Real Estate | San Diego Lifestyle | Personal Life

Building generational wealth through Real Estate 🏡 PSAR Top 3% Realtor in SD | eXp Realty 🔑 Mommy to Enzo 🐶 DRE#02075567

2.6K

followers

posts

9.2%

engagement rate

Surfer launching bikini brand, sharing vibrant San Diego lifestyle and travel adventures.

@patitudeee

Patricia | Surf, Travel & Lifestyle

Content Focus

Surfing | Travel | Lifestyle

surfer gal starting a bikini biz @tanmadonnas 🖤💖 and trying to have fun doing it ☼〰 San Diego, California 〰☼ patricia@tanmadonnas.com

2.0K

followers

144

posts

8.64%

engagement rate

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Micro(10K-100K)

Promotes San Diego lifestyle and culture, also an author of a debut novel.

@briandearborn

Brian Dearborn

Content Focus

San Diego lifestyle | Author | Local culture

San Diego, CA 🏝️☀️ My debut novel, WHISPER, out now🔪🩸

18.7K

followers

posts

14.06%

engagement rate

Explores San Diego's culinary scene with engaging food photography and local dining tips.

@thehungryjessica

San Diego Foodie | Jess 😜

Content Focus

San Diego food experiences | Local dining recommendations

#cameraeatsfirst⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ✨ A visual diary of my favorite hobby 🤤⁣⁣ 📩 DM or email thehungryjessica@gmail.com

41.4K

followers

447

posts

7.44%

engagement rate

Creates cinematic couple photography, blending storytelling with San Diego's scenic backdrops.

@goldenbreezephotography

breezy | san diego photographer

Content Focus

couples photography | cinematic storytelling | San Diego lifestyle

cinematic storytelling for couples living life for Jesus available for travel

38.7K

followers

590

posts

5.73%

engagement rate

Romanticizes San Diego life with artistic flair, offering food, travel, and lifestyle insights.

@esthercalifornia

Esther • California | San Diego & Travel

Content Focus

San Diego lifestyle | Food & travel recommendations | Art

Romanticizing life in San Diego, CA 🕊️ Lifestyle • Restaurants • Travel • Art ✉️ hi.esthercalifornia@gmail.com 🎥 Videographer & Artist ©

25.9K

followers

505

posts

5.55%

engagement rate

Inspires future travelers with vibrant San Diego and Tijuana lifestyle content.

@vanessacampos

Vanessa | SD Travel + Lifestyle

Content Focus

Travel | Lifestyle | Food

🌴 SD | TJ 🇲🇽 🗺 Inspiring future travelers 👠 Lifestyle • Fashion 💌 iamvanecampos@gmail.com

28.8K

followers

1.3K

posts

4.38%

engagement rate

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Try It Free

Captures San Diego's pet-friendly culture with a charming dog influencer.

@real_puplife_with_bailey

Bailey | SoCal Dog Influencer

Content Focus

Dog lifestyle | Pet influencer | Local San Diego culture

🐾 Real Life of a Dog Model with Attitude 🎂01/07/2020 📍San Diego Pup 💌Collab: puplifewithbailey@gmail.com

20.1K

followers

2.1K

posts

3.81%

engagement rate

Creates engaging mini vlogs showcasing San Diego's lifestyle and aesthetics.

@lexigibbons

Lexi Gibbons

Content Focus

lifestyle | aesthetics | mini vlogs

san diego, ca my life and things !!! mini vlogs + lifestyle + aesthetics ✉️ leximcollabs@gmail.com

10.1K

followers

210

posts

3.43%

engagement rate

Shares personal experiences and local culture from San Diego and Oahu.

@coral.peters

coral

Content Focus

San Diego lifestyle | Personal experiences | Local culture

oahu & san diego making memories 🌍 💌 coral@peters-family.com

38.4K

followers

1.1K

posts

3.24%

engagement rate

Inspires with faith-driven lifestyle, travel, and foodie adventures in San Diego.

@havilahvashti

H A V I L A H V A S H T I

Content Focus

lifestyle | travel | foodie

✨ Living by faith, not by sight ✨ ✞ #lifestyle | #travel | #foodie 🌐 #sandiego | 🎓 Architectural Design 💌 havilahupton@yahoo.com

36.4K

followers

1.7K

posts

2.96%

engagement rate

Showcases luxury real estate and lifestyle in San Diego with a unique vision.

@nikolklein

Nikol Klein

Content Focus

Luxury Real Estate | San Diego Lifestyle

🔑Luxury Realtor® | Founding Agent w/ Compass ▫️Selling San Diego Ranch & Coast ✨A unique vision for your unique home!✨ 📲 858.336.9816 DRE# 01982201

34.0K

followers

982

posts

2.73%

engagement rate

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Macro(100K-1M)

Promotes queer fashion and lifestyle, engaging a large audience across Instagram and TikTok.

@claire_holt12

Claire Holt

Content Focus

queer fashion | lifestyle | San Diego

queer fashion & lifestyle 🏳️‍🌈 San Diego, CA on tiktok as @ claire_holt12 (350k+) 📧 business: amelia@theactorsgroup.com

167.3K

followers

119

posts

5.86%

engagement rate

Engages with a large audience through wellness, adventure, and lifestyle content in San Diego.

@abi.cado

abi elizabeth

Content Focus

lifestyle | wellness | adventure

like to create ☻ san diego adventure | wellness | movement founder: @newchapterjournal @runna | ‘ABI2’

177.8K

followers

1.4K

posts

1.73%

engagement rate

Local guide to San Diego's lifestyle, culture, and events with a large, engaged following.

@san.diego.local

San Diego Local

Content Focus

San Diego lifestyle | Local culture | Food and events

Your local guide to everything San Diego! Tag us at #sandiegolocal

107.7K

followers

483

posts

0.01%

engagement rate

Luxury travel and lifestyle influencer showcasing San Diego and global adventures.

@travelwithtalia

Natalia Hasenkampf | San Diego + Travel

Content Focus

Luxury Travel | Lifestyle | San Diego

Luxury Travel + Lifestyle San Diego, LA, California & more 🫶🏻 🌎 World traveler & storyteller ✉️ taliasbucketlistblog@gmail.com Co-Founder @cocopinasd

404.3K

followers

2.8K

posts

0.01%

engagement rate

Captures dreamy escapes and authentic foodie finds in California and beyond.

@letravelstyle

Courtney Delfino | San Diego + Travel

Content Focus

San Diego lifestyle | Travel | Foodie finds

↟capturing dreamy escapes in California + beyond ☾ authentic travel, lifestyle, + foodie finds ✎court@letravelstyle.com free resources on le blog↴

145.5K

followers

1.4K

posts

0.01%

engagement rate

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Try It Free

Creates captivating art and lifestyle content with extensive collaborations.

@samlarson

Sam Larson

Content Focus

Art | Local lifestyle | Collaborations

San Diego, CA STORE ⬇️

508.6K

followers

2.5K

posts

0.01%

engagement rate

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Best Instagram Influencers Showcasing San Diego Lifestyle and Culture (2025)

Nano(1K-10K)

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Micro(10K-100K)

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Macro(100K-1M)

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