Best YouTube Beauty Influencers for Makeup and Skincare Enthusiasts (2025)

Published: March 12, 2025

Curated selection of YouTube beauty influencers offering diverse content on makeup, skincare, and lifestyle. Notable for their unique approaches, from honest product reviews to skincare routines. Ideal for enthusiasts seeking authentic insights. To explore more influencers, visit our platform.

Nano(1K-10K)

Ohio-based mom shares fast-paced makeup and skincare tips with 8K+ followers.
1

Content Focus

makeup | skincare

Hi friends! You may know me from my makeup and skincare Instagram account @emilysmakeupbag, but I decided to venture into the world of Youtube as well! If you don't know me from there, hello! I'm Emily and I'm a 31 year old stay at home mom from Ohio who's in love with makeup and skincare! Welcome to my videos of me talking very quickly about my love for them :) I hope you enjoy and stick around!

8.1K
followers
535
posts
Dynamic beauty transformations and tutorials engage 2.7K+ followers on a growing channel.
2

Content Focus

makeup tutorials | beauty transformations

Hello Guys! Welcome to our channel ๐Ÿ’€ Thank you for your love, support, and trust more amazing content coming soon this journey is our! Please ๐Ÿ™ don't forget to like ๐Ÿ‘๐Ÿป, share, and subscribe to stay updated with our latest videos. Completed Subscribers ๐Ÿ’€ 0-500 Subscribers ( 2 Februari 2025 ) 501- 1K Subs ( 13 Februari 2025 ) 1001 - 1500 Subs ( 23 Februari 2025 ) 1501 - 2000 Subs ( 2 Maret 2025) 2001 - 2500 Subs ( 10 Maret 2025 ) 2501 - 3000 Subs Thanks you for being a part of our community and for visiting our channel

2.8K
followers
86
posts
20+ years of beauty expertise showcased in raw, honest reviews for 9.3K followers.
3

Content Focus

makeup tutorials | product reviews | beauty tips

โญ๏ธNo Filter, Real Skin Approach to Beautyโญ๏ธ My channel is all about showing real skin and how makeup and skincare products look or work. You'll see pores, texture and imperfections, resulting in raw honest reviews. My aim is to showcase this so that 'everyone' can feel included in beauty. It's also an important message for our younger generation, growing up in a world of filters ๐Ÿฉท The fact that you are here and reading this shows that we share an interest and so I hope that by subscribing to my channel you will enjoy the makeup and beauty tutorials, product reviews and try on hauls that I upload regularly. I have gained over 20 years experience in beauty working as a Beauty Therapist, where I also owned my own Beauty Salon, and like to show this knowledge in my reviews and tutorials. I upload 3 times a week with varied content. Thank you Clare x Instagram: @clare.walch Tiktok: @ClareWalch Threads: @clare.walch PR or Collaboration Enquiries: contact@clarewalch.com

9.3K
followers
1.5K
posts
Lifestyle vlogs and beauty insights from a relatable mom with 6.5K followers.
4

Content Focus

beauty | lifestyle | vlogs

Welcome to my Channel! Navigate through the chapters of life, with me, as it comes. It's literally like a virtual diary for me here, so I hope you enjoy and decide to stay and become a bestie! About Me: Name: Imani Relationship: Married Age: 26 From: VA Kids: 3 Fav Color: Green Fav Food: I'm a foodie ๐Ÿคค ------ CONNECT WITH ME ------ Instagram: https://www.instagram.com/msimanie Business Inquiries: msimanie@icloud.com

6.5K
followers
682
posts
Inspiring beauty tips and personal growth content for 8K+ followers.
5

Content Focus

Beauty tips | Personal development

Join the journey to becoming your best self โœจ INSTAGRAM: JENNALNRD

8.1K
followers
260
posts
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Engaging beauty shopping hauls and product reviews for 4.7K followers.
6

Content Focus

beauty shopping | product reviews
4.7K
followers
40
posts
Everyday beauty and hair care tips from an enthusiastic creator with 7.1K followers.
7

Content Focus

Beauty tips | Hair care | Everyday helpful content

Hi! I am Nihharika, Beauty Enthusiast, Love creating every day helpful content & Subscribe to my channelโค๏ธโœจ

7.1K
followers
510
posts
Skincare and beauty vlogs with honest reviews for 2.2K+ followers.
8

Content Focus

Skincare | Beauty Vlogs | Makeup Tips

Welcome to glam with zoey ๐ŸŒฟ๐ŸŽ€ This channel is all about Skincare , Vlogs and beauty KEEP SUPPORTING ME for an honest reviews ...and show some loveโค๏ธon my videos .. Subscribe ๐Ÿ””๐Ÿ‘‡my youtube channel for amazing videos. ================================= here is the link : https://www.youtube.com/@glamwithzoey

2.3K
followers
186
posts
Melbournian duo blends beauty and entrepreneurship for 1.1K followers.
9

Content Focus

beauty | entrepreneurship | vlogs

Hi! Welcome to our channel ๐Ÿ˜Š Our names are Este & Libby and we're just two ordinary Melbournian gals who do everything and anything together! Here on our channel you will find all things beauty, entrepreneurship, vlogs and more! Shop our online beauty store - www.splendr.com.au

1.1K
followers
118
posts
Hairstyling and care tips from a friendly expert with 5K followers.
10

Content Focus

hair care | hairstyling

hairstylist of the friend group ๐Ÿ–ค https://linktr.ee/annawoodring

5.0K
followers
44
posts

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Micro(10K-100K)

Empowers women over 50 with beauty and fashion tips, focusing on mature skin and sustainable style.
1

Content Focus

beauty for mature skin | fashion and lifestyle for women over 50

Welcome to my channel, Beauty By Dez, where I help women over 50 with their beauty, fashion and lifestyle dilemmas! I'm no makeup artist, but I do love playing with makeup, and I use all kinds, from high end or luxury to high street or drugstore, and I will take you through and review what I am currently using, what works for my mature skin, as well as skincare that I love and that I think makes a difference. I'll also be sharing and modelling some of my favourite pieces and outfits, the brands I love and trying to shop my closet more often than purchasing new items. Link to my favourite products all in one place: https://shopmy.us/dezzeau Come say hello: IG: @thisisbeautybydez Website: www.beautybydez.com Email: thisisbeautybydez@gmail.com Monthly Newsletter subscription: https://www.beautybydez.com/#signup #shareasale

23.2K
followers
351
posts
Offers practical skincare advice and personal growth stories, inspiring confidence and transformation.
2

Content Focus

skincare tips | personal growth | beauty inspiration

Iโ€™m maya, ur korean skincare unnie๐Ÿ‘ฉ๐Ÿปโ€๐Ÿซ Iโ€™ve struggled with acne-prone, sensitive skin and low confidence, but now I found my glowโ€”also losing 20kg along the way. Iโ€™ll be sharing simple, practical tips on skincare and glowing up๐Ÿงžโ€โ™€๏ธ. I want you to leave here feeling inspired and ready to shineโœจ xoxo, maya ๐Ÿ’Œ mayaya.kimmm@gmail.com ๐Ÿ“ธ Instagram: @mayaya.kimmm ๐ŸŽต TikTok: @mayaya.kimmm ๐Ÿ›๏ธ Shop my faves: linktr.ee/mayaya.kimmm

51.5K
followers
125
posts
Delivers expert skincare tips and fun hacks for glowing skin, catering to enthusiasts and beginners.
3

Content Focus

skincare tips | product reviews | routines

Hey there, skincare enthusiasts!๐ŸŒŸ Welcome to "Skin Secrets, your one-stop shop for all things glowing skin. โœจ Whether you're a skincare newbie or a seasoned pro, I'm here to help you achieve your healthiest, most radiant complexion. Expect reviews, routines, expert tips, and fun skincare hacks to help you unlock your inner glow!๐Ÿ˜ Hit that subscribe โœ… button and join the " Skin Secrets ! โœจ ๐ŸŒŸ Shop my skincare faves & get glowing.๐Ÿ‘‡๐Ÿผ๐ŸŒŸ Click the ๐Ÿ”— https://linktr.ee/SkinSecrets05

21.3K
followers
162
posts
Creates aesthetic skincare, makeup, and hair content, engaging a youthful audience with trending styles.
4

Content Focus

skincare | makeup | hair

๐Ÿคโญ๏ธ ๐™Š๐™ฅ๐™š๐™ฃ ๐™ข๐™š โญ๏ธ๐Ÿค Welcome to my description!!! Iโ€™m Aleena and I run this channel ๐ŸŒบ I do aesthetic/trending videos ๐ŸŽ€ (Mainly skincare, makeup and hair) ๐Ÿฉท ~Credits~ @tocahania (For her banner) ๐Ÿ’•

29.7K
followers
208
posts
Guides personal style and beauty journeys with expertise in skincare and K-culture, enhancing confidence.
5

Content Focus

beauty | skincare | personal style

Let's create the best version of you! Welcome to my channel! I'm an Image Consultant & Beauty Expert Liana Choi, and I'm going to talk about the personal style, seasonal colour, skincare, makeup, and K-culture. Originally from Seoul, Korea and now I'm based in Sydney, Australia. I never stop learning all about the aesthetics, beauty, culture, self-development and happiness. I help to uncover people's authentic beauty within and guide the journey to feel fully confident and appreciate who we truly are. I offer virtual consultation worldwide, send me email liana@melabimage.com for enquiries and collaboration.

42.4K
followers
310
posts
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Reviews latest beauty products, blending fashion and lifestyle insights from a former pageant queen.
6

Content Focus

Beauty | Lifestyle | Skincare

Welcome to my Beauty and Lifestyle Channel!! I have a passion for everything beauty and fashion! I love to help others feel their absolute best! My favorite videos to create are reviewing the latest beauty products to hit the market! I upload every Sunday and would love for you to join our beautiful Glamfam! ๐Ÿ’– About me: I'm a former Pro NBA Dancer and a former title holder of the Miss USA Line. As a former Miss Sacramento Valley USA, I had the honor of representing my hometown and competing for the title of Miss California USA. I was a dancer and competitive gymnast for over twenty years! Born and raised in California, I grew up in a beauty salon with a mom who was a Cosmetologist for 50 years! Makeup, Hair, Fashion, Fitness and Dance are my biggest passions!!! Hope you enjoy my channel! You can follow me on IG @kristiallure and be sure to check out my blog www.kristiallure.com where you get a weekly dose of beauty and fashion! ๐Ÿ’‹

15.3K
followers
630
posts
Passionate about beauty and skincare, sharing insights and product recommendations with a dedicated audience.
7

Content Focus

Beauty | Skincare

Beauty and Skincare lover ๐Ÿค

30.6K
followers
1.0K
posts
Board-certified dermatologist debunks skincare myths with humor, providing educational and engaging content.
8

Content Focus

skin care tips | education | debunking myths

Board Certified Dermatologist in Denver, CO providing skin tips, education, debunking myths with a little bit of comedy. @DenverSkinDoc on Tiktok and Instagram

29.0K
followers
406
posts
Provides honest reviews on clean beauty products, helping followers make informed, sustainable choices.
9

Content Focus

clean beauty | product reviews | honest reviews

Honest reviews, better products. I've tested thousands of products so you know what to buy & what NOT to buy. I created this channel almost a decade ago because I was overwhelmed when I started switching over to clean, green beauty products. These reviews are what I wish I had when I first started out. If youโ€™re looking for honest reviews on the best clean, natural, non-toxic makeup, skincare, hair care, body care, and home products, youโ€™re in the right spot. I try it for you and share my absolutely honest review, so you can buy better. The goal isn't to make you buy more, it's to help you find your fewer, better (for you, your body, your family, your planet) favorites. Keep an eye out for my favorites as well, or just head to Britt's Picks back on TheStyleshaker.com to see what I'm currently loving. Welcome!

18.3K
followers
827
posts
Shares aesthetic beauty tips and advice, focusing on personal style and creative video content.
10

Content Focus

aesthetic tips | beauty advice

44.3K
followers
96
posts

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Macro(100K-1M)

Delivers unsponsored, honest makeup reviews to 224K+ followers, blending high-end and drugstore insights.
1

Content Focus

makeup reviews | beauty products | honest commentary

UN-Sponsored Makeup Reviews! I started my channel in 2018 because of my lifelong passion for makeup, and I'm always excited to try new beauty products whether it's drugstore makeup or high end (I like to post a mix of both). I decided to stop accepting sponsorships in 2021 because I wanted to keep that passion for makeup alive and doing sponsored content made it feel like a job (boring!). ๐Ÿ˜ด I don't want to be a slave to deadlines, have to follow "talking points" or feel like I can't be honest about a product because that's not helping anyone except the brands...and I'm here for YOU. ๐Ÿฅฐ I hope you'll consider subscribing! A little about me: I'm 47 years old and live in Connecticut, about an hour from NYC. I live with my husband and my 11 year old son.

224.0K
followers
1.1K
posts
Engages 199K followers with vibrant makeup reviews, hauls, and lifestyle vlogs.
2

Content Focus

makeup reviews | hauls | vlogs

makeup reviews, hauls + vlogs โ™ก

199.0K
followers
1.3K
posts
Captivates 796K followers with serene self-care routines and ASMR beauty content.
3

Content Focus

Self-care | ASMR | Beauty routines

๐ŸฆขA swan dips her hands into rosewaterโ€ฆ๐Ÿ’…๐Ÿป ๐ŸฉฐSelfcare | ASMR | Homebody๐Ÿ› plantbasedsylvia@gmail.com

796.0K
followers
108
posts
Specializes in nail polish reviews and DIY art, engaging 327K beauty enthusiasts.
4

Content Focus

nail polish reviews | DIY nail art | beauty tutorials

Hi, I'm Kelli Marissa! My channel is all about nail polish! I do nail polish reviews of brands like OPI, Essie, Holo Taco and Orly, and indie nail polish brands like ILNP and Mooncat! I also create DIY tutorials on how to get awesome nail art designs using tools you already have at home - even on short nails like mine :) I post makeup tutorials, tip videos, beauty product reviews, and my Nail Polish 101 series for beginners who want to join the world of nail care! I also have a vlog channel about my life in Las Vegas :)

327.0K
followers
1.1K
posts
Shares NYC-based beauty tips and K-beauty insights with 265K followers.
5

Content Focus

makeup | skincare | K-beauty

beauty vlogger in nyc ๐Ÿ‡ฐ๐Ÿ‡ท๐Ÿ‡บ๐Ÿ‡ธ hi welcome to my channel! i make videos about makeup, skincare, k-beauty, and my life. i love to share tips, tricks, and hacks to entertain and help everyone look their best & feel beautiful ๐Ÿฉต thanks for visiting and subscribe to make me happy ๐Ÿคญ

265.0K
followers
379
posts
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Internationally acclaimed nail artist offering daily tutorials to 167K followers.
6

Content Focus

Nail Art | Nail Education

International Nail Artist and Educator. ๐Ÿ’– Multi award winning Nail Artist. ๐Ÿ’Ž New Nail Art tutorials every Day. ๐ŸŽจ Don't forget to subscribe ๐Ÿ’– Contact: https://www.dorotapalicka.com/ ๐Ÿ“ง ibiza@hotmail.co.uk My social media: ๐Ÿ’Žhttps://www.facebook.com/dorotapalickanails ๐Ÿ’Žhttps://www.instagram.com/dorotapalicka ๐Ÿ’Žhttps://www.youtube.com/user/dorotapalicka

167.0K
followers
1.2K
posts
Explores makeup and skincare intersections, engaging 123K beauty followers.
7

Content Focus

Makeup | Skincare

For Enquiries / Collaborations mail ๐Ÿ’Œ makeupfashionrevival@gmail.com

123.0K
followers
807
posts
Connects with 944K followers through makeup tutorials and beauty product reviews.
8

Content Focus

makeup tutorials | beauty product reviews

Your makeup and book bestie โœจ Business Inquires: yana@dulcedo.com

944.0K
followers
745
posts
Miami native turned Californian, sharing beauty and lifestyle content with 411K followers.
9

Content Focus

beauty | skincare | lifestyle

Hi besties! It's Christi and I'm so happy you're here. I'm a Miami native who just moved to CALIFORNIA! I love posting videos about beauty, skincare, and my life! Stick around and subscribe! ๐Ÿญ ๐Ÿ’Œfor business & pr: teamchristirose@trendsettermgmt.com ๐Ÿ’Œpersonal: christirose99@gmail.com

411.0K
followers
3.8K
posts
Combines beauty, lifestyle, and fashion content for 421K engaged followers.
10

Content Focus

beauty | lifestyle | fashion

Hi! Iโ€™m Alfiya Karim Khan and this space will be a combination of beauty, lifestyle, travel vlogs, fashion hauls, reviews and much more. Subscribe to keep yourself updated ๐Ÿ’— For business queries- ๐Ÿ’Œ alfiakhan98@gmail.com Instagram- https://www.instagram.com/alfiyakarimkhan_/profilecard/?igsh=MTdvYWw5d3Nydm1oeQ==

421.0K
followers
713
posts

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Mega(1M+)

Creates engaging travel and family skits with beauty content for 11.9M followers.
1

Content Focus

travel | family | beauty

Catch flights, not feelings โœˆ๏ธ Just a former flight attendant and new mama that creates travel and family skits! I do vlogs and beauty stuff to. For those with little ones, follow my new page for some kid friendly content: https://www.youtube.com/@ItsNarisWorld Watch as my husband and I fight for survival (and our relationship) in Squid Games-style challenges on our family channel: https://youtu.be/JJ6C8MSVPbM Find me on my other socials โค๏ธ IG/Tiktok/Facebook/Snapchat @jeenie.weenie

11.9M
followers
1.1K
posts
Offers men's fashion and grooming tips with humor to 6.3M followers.
2

Content Focus

Men's fashion | Grooming tips | Skincare advice

Mens Fashion & Grooming with a little humour ๐ŸคŒ๐Ÿป Vlogs channel : https://youtube.com/channel/UCySod5hojiFrqmXS3z-Zvcg Grooming tips are on the topics like Hair loss, hair care tips, hair care routine, home remedies, skin care routine, acne , dark spots, blackheads, pigmentation and many more such problems. We also help Indian men to dress up well with latest fashion advices which again are budget friendly. Our fashion videos: Few examples : Indian wear, suit styling, Indian men latest fashion, fashion mistakes and many more. WE ALSO COVER TOPICS LIKE: Glowing skin, clear skin, Indian fashion, how to get clear skin, acne, hyperpigmentation, best natural remedy, grooming channel for men, formal fashion, suit style, watches, sneakers, shoes, hair loss, men's fashion, Indian me's grooming, beard growth dandruff, budget friendly fashion, beard styles, face shapes and many more such topics are considered through my video comments, texting, how to impress girls, dating . Thank You๐Ÿ™

6.3M
followers
1.1K
posts
Delivers makeup, product reviews, and lifestyle content to 1.97M followers.
3

Content Focus

Makeup | Product Reviews | Lifestyle

Hey guys๐Ÿ˜ I am Akanksha My channel is all about Makeup,product review, fashion,Diy,haul,lifestyle,my experience, challenges,Haircare and trending videos. LIKE SHARE SUBSCRIBE๐Ÿค— Keep supporting guys Business queries contact me = akankshasoni253@gmail.com For more update follow me on Social media Instagram = @akankshasoni1897 Facebook = @Akanksha soni Twitter. = @akanksh07000560

2.0M
followers
1.2K
posts
Combines makeup tutorials with entertaining experiments for 3.71M followers.
4

Content Focus

makeup tutorials | beauty experiments | entertainment

HYELLO? Subscribe for makeup, ghosties & experiments ๐Ÿ‘ป Thanks for stopping by ๐Ÿฅณ You can also find me on - Tiktok: @natashajanewood Instagram: @natashajanewood Pinterest: @natashajanewood Snapchat: @natashajanewood For collaborations please email: Natasha@glistenmgmt.com I also donโ€™t have Telegram โœจ

3.7M
followers
586
posts
Shares beauty hacks and skincare tips with 3.44M followers.
5

Content Focus

beauty hacks | skincare | makeup

Buying Links ๐Ÿ‘‡๐Ÿปof Products Discussed in the video For orders Pls WhatsApp @9891002929 For Collaboration , Feedback & Queries business@rohitsachdeva.in

3.4M
followers
1.3K
posts
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Renowned for makeup tutorials and beauty reviews with 14.6M followers.
6

Content Focus

makeup tutorials | beauty reviews

Business inquiries only: info@nikkietutorials.com ยป Instagram: @nikkietutorials ยป Twitter: Nikkietutorials ยป Snapchat: Nikkietutorials ยป TIKTOK: https://vm.tiktok.com/JeGLPkq/ #nikkietutorials Ik sta onder toezicht van het Commissariaat voor de Media.

14.6M
followers
908
posts
Explores beauty tutorials and hair routines with 1.49M followers.
7

Content Focus

beauty tutorials | hair routines

I'm definitely, probably, most likely either overthinking or laughing at my own jokes rn

1.5M
followers
876
posts
Inspires beauty and lifestyle content for diverse audiences with 1.56M followers.
8

Content Focus

makeup education | beauty lifestyle

My purpose for this channel is to inspire everyone of all ages, sizes, skin color, and ethnicities to feel their best on the inside and out. My sole calling in life is to build others up and to help them feel beautiful. On my channel I provide makeup education along with other beauty and lifestyle content. I am a 40+ year old woman, a mom, a CEO, a business owner, a wife, and so much more. I have been providing content on Youtube since 2008 and truly love what I do! _________________________________________________________ MAKEUP GEEK ACADEMY: https://www.makeupgeekacademy.com BUSINESS INQUIRIES: caleb@smallscreenmarketing.com

1.6M
followers
817
posts
Vlogs beauty and makeup insights to 4.5M followers.
9

Content Focus

beauty | makeup | vlogs

Mail us for collaboration: Teamdaizyaizy@gmail.com

4.5M
followers
459
posts
Provides in-depth makeup tutorials and reviews to 1.39M followers.
10

Content Focus

makeup tutorials | beauty reviews | how-tos

Oh hayyyyyyyy Basically if you're looking for in-depth makeup and beauty how-tos, tutorials, reviews, etc.; from someone who has a chill personality and a BFA in painting...then you belong here. JOIN US ๐Ÿ™ƒ๐Ÿ˜ˆ https://linktr.ee/alexandraanele Business Inquiries: Alexandra@INFAgency.com

1.4M
followers
850
posts

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